New Delhi, Jun 20 (KNN) Walmart has announced a major expansion of its MSME-focused development initiative, the Walmart Vriddhi programme, with the goal of training an additional 100,000 micro, small, and medium enterprises (MSMEs) across India by the end of 2028.

Launched in 2019, Walmart Vriddhi has so far supported more than 70,000 MSMEs through capacity-building initiatives that include access to digital commerce tools, tailored mentorship, and strategic partnership opportunities. 

The programme is designed to integrate small businesses into modern supply chains, including platforms such as Flipkart Marketplace, Walmart Marketplace, and other digital ecosystems.

India continues to serve as Walmart’s top sourcing market globally. 

The expansion of Vriddhi is in line with the company’s commitment to export USD 10 billion worth of goods annually from India by 2027.

Jason Fremstad, Walmart’s Senior Vice President, Supplier Development and Sourcing, emphasised that the programme’s purpose is to empower MSMEs broadly, not restrict them to Walmart’s ecosystem. 

“The goal of Walmart Vriddhi has always been to give MSMEs the tools to succeed anywhere,” he said.

As part of its expansion efforts, Walmart has signed a memorandum of understanding (MoU) with the Government of Haryana to streamline MSME onboarding and development. 

Similar agreements with other state governments are expected to follow.

(KNN Bureau)