Reliance’s wholly-owned subsidiary, Rise, along with BLAST Esports, announced on Wednesday their collaboration to develop the esports sector in India. This strategic alliance will establish a new joint venture that combines BLAST’s expertise in esports media production, strong relationships with publishers, and intellectual properties with Jio’s technology proficiency, extensive distribution, and local connections to organize these events on the JioGames platform, aiming for sustainable growth and innovation within the industry.

The joint venture will address the complete range of esports services, including support for publishers and sponsors, comprehensive tournament management, targeted marketing, and production and broadcasting services.