New Delhi, Feb 27 (KNN) The government is set to amend the Khadi and Village Industries Commission (KVIC) Act to enhance the marketability of khadi, connect with younger consumers, and promote exports of desi fabric.
The proposed changes aim to revamp the khadi supply chain, digitise operations, and position khadi as an eco-friendly, sustainable fashion choice.
“The KVIC amendments under consideration focus on marketability, promoting exports, and popularising khadi with the youth,” said an official. “These changes will align khadi products with modern trends, including sustainability in fashion.”
A key challenge has been the lack of a steady supply of khadi products, leading to empty shelves in stores and weakening the brand.
The amendments will ensure a continuous flow of fashionable khadi products, catering to evolving consumer preferences.
KVIC has also signed a memorandum of understanding (MoU) with the National Institute of Fashion Technology (NIFT) to leverage its expertise in understanding market trends.
This partnership will help launch contemporary khadi products tailored to younger consumers.
Additionally, the KVIC portal is undergoing a revamp to improve accessibility and outreach.
The government is also focusing on boosting khadi exports by setting up export promotion facilities. Khadi sales have shown strong growth, reaching Rs 6,496 crore in FY24, up from Rs 5,492 crore the previous year.
These amendments are expected to strengthen khadi’s presence in both domestic and international markets, ensuring it remains a relevant and sustainable fashion choice for the future.
(KNN Bureau)
