Flipkart-backed super.money has acquired checkout financing platform ‘BharatX’ which enables credit products like Buy Now Pay Later (BNPL) and Pay in X (EMI solutions).
The company did not disclose the valuation of the deal.
Checkout financing allows users to shop products online in instalments at the time of checkout.
With this strategic move, super.money aims to address the growing demand for innovative credit on UPI solutions and empower users with accessible financial solutions.
As part of the acquisition, the core team that developed BharatX will work closely with super.money, integrating their expertise and technology to further scale super.money’s offerings in credit on UPI space.
Financial inclusion
Prakash Sikaria, CEO and Founder of super.money said, “At super.money, we see credit-on-UPI as a game-changer for financial access in India. By leveraging BharatX’s platform, we are developing unique credit-on-UPI products that align with our shared vision of financial inclusion, empowering millions to transact with ease.”
Founded in 2019, BharatX has raised $4.74 million from investors such as Y Combinator, Multiply Ventures, Soma Capital, Java Capital, and 8i Ventures.
Mehul Jindal, Founder of BharatX, said, “Over the last 4 years, starting out in college, we were able to provide credit to hundreds of thousands of consumers in India profitably, without any documentation or credit score needed. Via this acquisition, we will take our product to newer heights using the wider distribution with super.money”.
According to the Reserve Bank of India’s 2024 Financial Inclusion Index (FI-Index), nearly 70 per cent of India’s population remains underserved by traditional financial institutions, and only 27 per cent of adults have access to formal credit. Launched in July 2024, super.money has emerged as India’s 6th largest UPI player, according to the latest NPCI data.
