The rebranding effort aligns with Eternal’s expansion across multiple business segments, including food delivery (Zomato), quick commerce (Blinkit), B2B supplies (Hyperpure), and dining services (District)
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FLORENCE LO

Eternal Ltd, formerly known as Zomato Ltd, saw its shares decline by 1.84 per cent in early trading today, with the stock priced at ₹211.30 on BSE and ₹211.22 on NSE as of 10:25 am.

The stock movement comes three weeks after the company’s official name change, which took effect on March 20, 2025, following approval from the Registrar of Companies, Ministry of Corporate Affairs. Along with the corporate rebranding, the company’s stock ticker on both NSE and BSE has transitioned from ZOMATO to ETERNAL.

According to the company’s exchange filing, this rebranding effort aligns with the organisation’s expansion across multiple business segments, including food delivery (Zomato), quick commerce (Blinkit), B2B supplies (Hyperpure), and dining services (District). The company has emphasised that the name change applies only to the corporate entity and will not impact its consumer-facing brand identities or applications.

As part of this transition, the company is in the process of moving its corporate web presence from zomato.com to eternal.com. The name change represents a strategic shift as the company positions itself as a multi-vertical business rather than being identified solely with its original food delivery service.

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Published on April 9, 2025