Broker’s call: Affle (India) (Buy)

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Target: ₹1,880

CMP: ₹1,402.85

We attended Affle’s 3i Summit where its management highlighted its plan to be future ready with 10x growth vision and plan. The company highlighted that it has grown over 10x since 2018 and aims to achieve 10x growth through its credible vision and plan.

Management has introduced three key initiatives: focusing on innovation with consumers as stakeholders, creating impact within the advertising ecosystem, and enhancing intelligence across its operations through trained AI agents complementing Affle’s employees. Management showcased Optics AI, which will optimise the Affle 3i consumer platform by delivering highly personalised, contextual, and localised creatives.

The company also showcased CTV AI, which is designed to help millions of small and medium businesses advertise effectively, driving the company’s next growth phase. These innovations are expected to expand Affle’s customer base by 1000x, targeting over one million advertisers this decade. Additionally, Affle has trained 100 AI agents to work seamlessly with its 600+ employees, boosting productivity and authentic intelligence.

A large addressable market along with increasing adoption of Connected TV (CTV), mobile commerce, and heightened focus on privacy compliance positions the company at forefront of the fast-changing AdTech ecosystem and is expected to drive the next leg of growth.

Published on April 9, 2025



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