
BoB announces launch of pilot CBDC-based ‘Loyalty/Cashback Programme’ for merchants
Bank of Baroda (BoB) on Thursday announced the pilot launch of a ‘Loyalty/Cashback Programme’ functionality for merchants based on the ‘programmability’ aspect of the Central Bank Digital Currency (CBDC) in collaboration with a fintech company. This functionality will enable small and medium merchants to independently design and launch loyalty/cashback programmes for their customers, usually designed...
Read more