Americans are racing to prep for tariffs, but many aren’t ready

The annual price tag on more tariffs could be over $1,200, by one estimate

Last Updated: March 4, 2025 at 11:11 p.m. ET
First Published: March 4, 2025 at 5:09 p.m. ET

The sweeping tariffs that President Donald Trump has been talking about since he was on the campaign trail are finally here, and they’re arriving at a tough time for many Americans.

That’s according to surveys, earnings reports, rising credit-card bills and decreasing savings-rate data, which point to many wary consumers who aren’t ready for more price hikes as a trade war erupts.

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