Poonawalla Fincorp Limited (PFL), a non-banking finance company promoted by the Cyrus Poonawalla Group, announced the launch of its Shopkeeper Loan Business on April 8, 2025. The new offering aims to provide tailored financial solutions to small retailers and kirana stores across India.
The shares of Poonawalla Fincorp Limited (PFL) closed today at ₹354.60, up by ₹9 or 2.60 per cent on the NSE.
The company is initially operationalising 44 locations to deliver these loans, which are designed to address key financial challenges faced by small retailers, including cash flow management, inventory needs, and operational efficiencies.
“India’s small retailers are the backbone of our consumer economy, yet their growth is often constrained by limited access to timely credit,” said Arvind Kapil, Managing Director & CEO of Poonawalla Fincorp.
This launch marks PFL’s fourth new business venture and aligns with its vision to become the preferred financier for the self-employed segment. The company sees an opportunity to bring small retailers, who have historically relied on family funding, into the formal credit system.
Headquartered in Pune, PFL is an RBI-registered non-deposit taking systemically important NBFC with operations spanning 18 States and 2 Union Territories. The company reported an Assets Under Management (AUM) of approximately ₹35,550 crore as of March 31, 2025, and employs around 2,560 people.
Published on April 8, 2025
