New Delhi, Mar 13 (KNN) The Department for Promotion of Industry and Internal Trade (DPIIT) and The Estée Lauder Companies Inc. (ELC) have formalised a strategic partnership through a Memorandum of Understanding aimed at catalysing innovation and entrepreneurship within India’s expanding beauty and personal care sector.
The collaboration seeks to bolster the country’s start-up ecosystem while providing emerging beauty brands with crucial resources and developmental support.
This initiative will integrate Start-up India’s national platform with ELC’s established entrepreneurial program, BEAUTY&YOU India, creating a comprehensive support structure for beauty innovators.
Participating start-ups will benefit from funding opportunities, expert mentorship, industry-specific insights, and access to ELC’s extensive global network of beauty professionals.
As part of the announcement, ELC revealed an expansion of the BEAUTY&YOU India program to include a specialised category dedicated to supporting women-founded start-ups in the beauty space.
This addition aligns with the company’s broader commitment to advancing female leadership within the beauty industry.
Sanjiv, Joint Secretary, DPIIT, highlighted the significance of the partnership, stating, “India’s beauty industry is undergoing a major transformation, and collaborations like this play a pivotal role in fostering innovation and entrepreneurship.
He added, “We are excited to work with The Estée Lauder Companies to create new opportunities for emerging beauty brands in India.”
Rohan Vaziralli, General Manager, The Estée Lauder Companies India, emphasised the impact of their flagship program, noting, “Through BEAUTY&YOU India, ELC has established a record of supporting founders and innovations that are shaping the future of beauty in India.
He underscored, “We are proud to add a dedicated category for female-founded start-ups, which reflects our longstanding mission to promote women’s advancement and leadership in our business, industry, and communities in India.”
The formal signing ceremony was conducted by Dr. Sumeet Jarangal, Director, DPIIT, and Rohan Vaziralli, with senior representatives from both organisations in attendance.
(KNN Bureau)
