Chatbot Arena, the crowdsourced benchmarking project major AI labs rely on to test and market their AI models, is forming a company called Arena Intelligence Inc., reports Bloomberg.

In a blog post published Thursday, Chatbot Arena said that the company will “give [it] the resources to improve [its platform] significantly over what it is today.” The team also pledged to continue to provide neutral testing grounds for AI not influenced by outside interests.

Founded in 2023, Chatbot Arena has become something of an AI industry obsession. Primarily run by UC Berkeley-affiliated researchers, Chatbot Arena has partnered with companies including OpenAI, Google, and Anthropic to make flagship models available for its community to evaluate.

Chatbot Arena was previously funded through a combination of grants and donations, including from Google’s Kaggle data science platform, Andreessen Horowitz, and Together AI. The organization’s fledgling company hasn’t disclosed any potential new backers yet — nor has it decided on a business model.